Malcolm Gladwell is on track to be one of the most insightful and innovating authors of the 21st century.  His books are so packed with researched information and facts that have thoughtfully been analyzed and processed that it would almost seem that you are reading a college text book, however they have the added benefit of being entertaining to read.

To this date he has authored 3 books, all of which have been bestsellers, and all could be put on your “must read” list.  Check them out.

The Tipping Point: How Little Things Can Make a Big Difference

This book closely examines what it took for a product, message, or idea to take off.  Malcolm goes through many examples which he researched and attempted to determine the reason or cause of what made that product or idea go mainstream.

Blink: The Power of Thinking Without Thinking

This book by Malcolm Gladwell is a close study of how we make our decisions.  The title suggests that for the most part our decisions are made with little or no effort, sort of like our brains being on auto-pilot.  Malcolm suggests that indeed our first impressions are automatic and are in fact genetically coded within our brains in accordance with our survival instincts.  A very interesting read.

Outliers: The Story of Success

Outliers is an examination of a few people and why those people have overcome the statistical average by leaps and bounds.  The book looks closely at statistics and attempts to uncover why some people are, unaided by luck, many times more successful or influential that even the statistical average.

Popularity: 7% [?]